Media chatbots: Drive audience engagement around your campaign

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Chatbots are benefiting the media industry


of consumers state it's important for brands to provide instant responses to their questions.


of users prefer to speak to a chatbot when answering simple queries.


of calls, chats and email enquiries can be reduced with a chatbot.

How chatbots are helping

Personalised content

EBM can be used to deliver the content that matters to individuals based on personal interests and previous history – all tailored to locality and language. Whether it’s news stories, think pieces or live events, EBM can deliver more engaging content to give you a competitive edge.

Increased engagement

Monitor customer satisfaction and increase advertising click-through rates by using EBM to collect feedback, understand users and dynamically improve their experience. Analytics collected across all channels can be used to increase the effectiveness of content and marketing.

Targeted promotions

Understanding the audience is key to reaching them with attractive offers, whether it’s related merchandise or tickets for events that will appeal. EBM can be used to provide individuals with helpful, personalised messaging across social media, websites and other online channels based on their interests and declared preferences.

Audience queries

When users have questions or need help with a certain issue, digital assistants can provide instant and accurate responses.

Simple queries such as “how do i join?” or “where can i change my details?” can be handled by the media chatbot, with more complex queries automatically escalated to a human team member.

How EBM helps you to supports your audience and boost efficiency

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24/7 Service

Use EBM to create media chatbots that provide your employees with the information they need whenever they need it.

Free up staff time

EBM empowers your team to create chatbots that answer many frequently asked questions, freeing your staff up to focus on more rewarding and creative tasks.

Understand your people

EBM's powerful analytics and reporting provide useful insight on your audience by capturing the information that they want to know.

Create new channels

EBM enables you to deploy your chatbots to those channels which have become part of your audiences digital day-to-day like Facebook Messenger, WhatsApp, WeChat etc....

Respond quickly

EBM enables you to build chatbots that provide your audience with up-to-date information quickly and efficiently.

Provide notifications

Use EBM to create chatbots that provide users with notifications when there is a change to a campaign, news about the agency and more.

An intelligent solution

Using EBM your team can create chatbots can be trained to provide increasingly targeted responses as more colleagues interact with them over time.

Tell your company story

Chatbots built by EBM can be a great method to educate users about your company, offering a range of media, such as images, text and videos.

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Jack O'Connell

Head of Growth

Josie Jordan

Client Delivery Lead

Our people make the difference

We support you with consultancy, implementation, training and ongoing maintenance on every aspect of Conversational AI

Ready to kickstart your chatbot journey?