In an increasingly digital world, charities are under pressure to do more with less; less time, less funding, and fewer people. Yet the expectations of supporters and service users continue to grow. That’s where AI comes in, offering not just efficiency but the ability to deeply understand and serve audiences in smarter ways.
A 2024 survey by Charity Excellence found that while nearly 90% of charity professionals are using AI tools individually, only around 60% of organisations have adopted AI at an organisational level. This gap highlights a key trend: individuals see the potential, but organisations are still navigating how to apply it more broadly. The 2024 Charity Digital Skills Report backed this up, revealing that just 31% of charities considered AI a priority for the year ahead.
That hesitation is understandable. New tech brings questions about risk, cost, training and trust. But staying still is no longer an option. AI isn’t just another digital fad; it’s a powerful tool that can save time, increase impact and offer better support to the communities you serve.
We’ve built Chat2Impact, an AI chat tool specifically designed for charities, to help close that gap.
It’s incredibly simple to set up – live in just minutes – and can instantly lighten the load on your team. Whether it’s answering FAQs, helping users register for events or newsletters or guiding them through donation and volunteer sign-ups, your AI assistant is available 24/7. It can support unlimited users in real time, which means even small teams can offer round-the-clock help without stretching themselves thinner.
What’s more, Chat2Impact doesn’t just respond, it listens. It helps you understand what people are actually looking for when they visit your site, offering a conversational approach to gathering feedback. You can view all interactions in the Chat2Impact insights dashboard, giving you valuable data to inform campaigns, improve services and tailor your comms more effectively.
You can also support your fundraising efforts directly through the chat, including collecting donations via Stripe (with more payment options on the way).
Take North West Ambulance UK, for example:
“We have seen a massive uplift in people using our services and Chat2Impact is incredibly simple – within a couple of hours I had all the settings configured and had created multiple FAQ banks for various aspects of our service.”
In summary:
- Less manual work → more time serving your community
- Automation → helps prevent burnout for stretched teams
- Better data → smarter decisions
The charity sector doesn’t need more pressure. It needs the right tools. And with AI, those tools are now accessible, practical and purpose-built.
Take a quick tour of Chat2Impact today!
