From helping organisations to understand AI's potential - to transforming ideas into reality, we've been providing the 'know how' to our clients since 2017.

Our experience ensures all our clients get the most out of this technology. We pride ourselves in forming long lasting relationships with the organisations we work with.

Leadership Team

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Claire Fletcher-Hobbs

Co-Founder

Claire has over 20 years experience leading teams to deliver digital solutions, spanning project management and product development. Claire is skilled at managing stakeholders and has overseen the delivery and deployment of AI solutions for clients including HSBC and Rentokil Initial. Claire manages project budgets and any associated reporting and manages the strategy, deployment and adoption of solutions we develop with clients.

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Doug Ayres

Co-Founder

Following a successful agency exit to Interpublic Group, Doug founded AI consultancy, Filament Consultancy Group Ltd, in 2016. EBM demerged from Filament (Now Deal Engine) in 2023. Doug’s focus is on business development, commercial strategy, sales and marketing, as well as ensuring the right team is on board to deliver on the vision. He is passionate about bringing new technology to market.

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Bill Pearson

Lead AI Engineer

With 40+ years of software development experience, with the past 3.5 years spent solely on designing and building agentic systems, Bill has deep knowledge of AI development and the challenges it poses. It was the understanding of these challenges that led him to invent and begin the research and development of ‘Handles’, the ontology-backed capability security model, for which we have a patent pending. 

Our values

From our team to our clients, we believe in doing brilliant work with brilliant people.

Positive principles

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We want to make a positive impact, and aim for our business practices and services to meet the highest standards possible.

We are proud to work with Ecologi to support climate action, you can see our progress here.

Optimal solutions

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We’re in a competitive industry, but we are confident in our team and products. Instead of watching what our rivals do, we put our clients’ needs first, and are fiercely committed to helping them deliver the best experience for their users.

Diverse talents

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To ensure that our company thrives and offers the best possible products, we are committed to maintaining a diverse, inclusive team that understands and reflects our whole customer base.

Fair working

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Our policy includes hybrid working, flexible hours, and unlimited holiday. From our first day, we’ve seen the extraordinary benefits this brings to our company and culture. It enables us to hire the best talent, and for our team to enjoy a work-life balance.