As digital transformation accelerates across sectors, membership organisations are beginning to harness the power of Artificial Intelligence (AI) to revolutionise how they operate, engage and grow.
According to the MemberWise Digital Excellence Report 2023/24, membership bodies believe AI will impact the sector within the next three years. With the potential to free up as much as 35% of resources through effective automation, the opportunities are immense and the time to act is now.
At EBM, we’re already helping membership organisations unlock the potential of AI to streamline operations, transform their member experience and gain useful insights.
Why AI Matters for Membership Bodies
AI offers much more than efficiency; it’s a catalyst for smarter working, better member engagement and more insightful decision making.
1. Smarter Working
By automating routine administrative tasks, AI allows membership teams to focus on strategic priorities. From managing enquiries to processing renewals, automation reduces overhead, increases consistency and frees up valuable time.
2. Bettter Membership Engagement
AI-powered chatbots provide 24/7 support, answering FAQs, guiding members through services and delivering personalised experiences. This always-on engagement improves member satisfaction and increases the value proposition of membership.
3. More Insightful Decision Making
AI can collect, analyse and interpret large volumes of member data, identifying trends, preferences, and pain points. These insights help membership bodies tailor communications, refine services and make smarter, faster decisions.
Real-World Impact: Case Studies from EBM
Two leading organisations have already partnered with EBM to integrate AI in ways that directly benefit their members.
The Institute of Chartered Accountants in England and Wales (ICAEW)
ICAEW envisioned a digital-first support strategy with a core focus on accessibility and personalisation. Their AI chatbot, Mia, was designed to serve both current and prospective members, including students with tailored, relevant content.
- Over 30,000 conversations are now handled annually.
- 93%+ accuracy in understanding user queries.
- Available 24/7, 365 days a year, Mia is ICAEW’s only always-on support channel, making it a vital part of their digital strategy.
NASUWT – The Teachers’ Union
NASUWT turned to EBM to create a chatbot capable of delivering accurate information about teachers’ contractual rights and obligations, on-demand.
- Since its launch in March 2024, the chatbot has answered 99% of queries correctly.
- Only 1% of interactions have required retraining—demonstrating both reliability and scalability.
- NASUWT now uses our platform to continuously monitor, refine, and enhance the chatbot experience.
What’s Next?
AI is no longer a futuristic concept; it’s a practical, scalable solution available today. With the right partner, membership bodies can implement AI in ways that are cost-effective, low risk and high reward.
At EBM, we specialise in helping organisations unlock this potential. Whether you’re exploring automation, chatbot support, or data-led member engagement strategies, we’re here to help you deliver more value.
Get in touch to find out how EBM can help your membership body thrive in the age of AI.
