Resigning from a teaching post is a high-stakes decision governed by strict contractual deadlines. For the 250,000 members of NASUWT, missing a notice period can have serious professional consequences. The Union needed a way to provide instant, legally accurate advice 24/7, ensuring no teacher was left navigating a contractual minefield alone.
We built a specialised digital advisor focused specifically on notice periods. Rather than a one-size-fits-all bot, we designed a system that understands the nuance of the teaching profession, tailoring advice based on the country of practice and school type.
Safe by Design: We used a hybrid approach, guiding users through critical data points with logic based buttons before opening up free text conversation for specific questions.
Seamless Hand-off: For complex cases that require a human touch, the AI doesn’t just point to a form; it collects the details and the transcript, delivering a warm lead to the Union’s advice team.
“Many companies talk about partnership, but rarely do suppliers show the commitment and flexibility we have seen from ebm.”
In a high compliance environment, our AI has delivered the correct guidance in 99% of interactions, building deep trust with the membership.
Despite providing a new 24/7 channel, less than 3% of queries require human intervention. Union staff can focus their expertise on the high-need member cases.
Teachers can now get the answers they need at 10:00 PM on a Sunday, giving them peace of mind during stressful career transitions.
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